TikTok is introducing a new feature that allows them to lessen the amount of artificial intelligence-produced videos appearing in their timelines. This move comes as the service disclosed that it currently hosts over 1 bn AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a widespread rollout. This shift comes amid a surge in AI-generated material, fueled by emerging video-generation tools.
The Broader AI Trend
It has been noted that approximately one in 10 of the quickest rising video streams on a competing service primarily display content made by AI. A significant portion of this material is classified as low-quality AI content, a term for substandard, bulk-generated content that is often absurd or dreamlike.
Our research shows that a lot of users like content created using AI tools, from AI artwork to science explainers, and we aim to give people the option to increase or decrease of that, according to their own likes,” stated a company executive.
Scale of AI Content
The platform shared that there are presently 1.3bn videos on its app labeled as AI-generated. Overall, over 100 m media items are added to the platform each day, making clips made by AI a minor part of its complete catalog.
How to Adjust Settings
Viewers will be in a position to decrease or raise the amount of AI-generated videos they view by opening the “manage topic” option in the platform and selecting AI-made media. Additional categories that currently be modified under the tool cover politics, clothing, beauty, and dance.
Content Labeling and Policies
TikTok’s policies oblige content makers to tag lifelike AI-made content, and it bans harmful AI impersonations of well-known individuals or crisis events. Any realistic AI video that is without a tag can be deleted under its user guidelines.
Additionally, the service will from now on add an “AI-made” watermark to content made using its proprietary AI systems, or identified by an collaborative effort for spotting AI-generated material. This action is designed to stop users from trying to evade the labeling process.
Responsible AI Funding
The platform is additionally introducing a $2 million AI literacy fund for experts and groups to develop educational content about ethical AI use. This project will benefit non-profit groups specializing in educating programming and robotics.
Content Safety Approach
The video-sharing app has defended its safety measures, during discussion over proposals to cut jobs for numerous safety staff in the UK. The company is expected to reduce hundreds of positions in its trust and safety team in the UK capital, with trade unions and online safety experts raising concerns that staff are being displaced by automated systems.
A company official clarified that human moderation would continue to be important, but artificial intelligence can safeguard staff by removing the most graphic content ahead of it has to be seen by people. TikTok reported a notable drop in explicit and harmful content reviewed by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have people as part of that process, but we also think it’s very important to limit contact with unsafe media as quickly as possible, which is why a extensive automated help is making a difference process content quickly.”
